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We love to make toys
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Who Are We?

We are an international corporation breathing the spirit of a family.

It all began with our enthusiasm for toys and its production. Once a passion, has now grown into an international corporation. At the same time we have never forgotten the values of a family. And that´s why children come first.

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Our Vision

We want to play an essential role in everyone’s childhood – being the most passionate family owned toy company.

our mission

We love to make toys that inspire children’s imagination and creativity – building wonderful memories that last forever!

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Consumer Focus We put the consumer at the centre of our thinking and create unique products with a clear brand signature.
Simplicity Simple and clear structures strengthen our flexibility and decision making.
Business is People Our global team is our strongest asset, and we aim to create an environment where everyone is able to grow constantly and enjoys being part of our group.
Integrity Honesty and respect towards all stakeholders form the basis of our culture and are the reason for our success.
Sustainable Success As a family company, we think in generations and focus on long-term profitable growth.
Diversity We respect everyone the way they are and ensure fairness. We are convinced that diverse teams provide the most comprehensive solutions to our daily challenges.
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Trust Being honest and trustworthy is the strongest enabler of joint success and loyalty.
Entrepreneurship We value entrepreneurial thinking. Being curious and learning from mistakes often leads to the best solutions and innovation.
Environment We know our responsibilities towards our planet and consider environmental impact in our decisions.
Passion We are passionate about toys and strive to create emotions.
Teamplay An open door mindset and controversial discussions are a key part of our company culture.
Down-to-Earth Proud of our roots, we live a down-to-earth mentality and always treat each other with respect.
How we make things and what we care for

The toy production stretches from know-how to design, the production technologies, and to all used materials.

The design relies on experience in playing as well as the educational potential. Clearly all of our products are worry-free for children. In order to maintain sustainability for humans and the environment, our ”Corporate Responsibility” sets high standards for the used materials, as well for the production cycle.

A modern brand family for toys

A modern brand family

We are the secure umbrella for a successful brand family. In that way, we provide a strong worldwide branding and standing for all our brands. And like in every real-life family, all age groups are represented. Therefore we carry a product range for young and old, covering all product categories from A – Z.

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